Retailers and brands today are facing more challenges than ever before. There are now numerous channels to target, higher levels of competition and a much more fractionalized customer base. The only way to gain an edge over your competitors and own your customers is to gain a deeper understanding of each and every customer and prospects across all touchpoints.
To do this, marketing and operational systems need to talk to each other. But due to limited integration among the systems, the data is now siloed. Data today resides with one system or organization, rather than being shared in a collaborative manner. This results in huge data inefficiencies and a reduced ability to use data for insightful analysis. Customer data platforms (CDPs) offer a way forward for brands and retailers to bring together data into one intelligent system, to allow for easy sharing with other systems and then use the power of data to control end-to-end customer experiences.
This guide dives deeper into omuni’s CDP best practices. It discusses the key challenges faced by retailers and brands in their CDP journey. The CDP best practices guide also highlights how top brands are implementing robust CDP strategies to control end-to-end customer engagements.
What you’ll learn:
- What are customer data platforms?
- Why are CDPs important to know your customers?
- What are the types of data a CDP can work on?
- What are the challenges in implementing the right CDP strategy?
- How does an effective CDP framework look like?
- How global retailers/brands are using the power of CDPs?
- How can omuni help?
Download our guide now and learn how to own and know your customers.